BrandLeaders Principles

Our Members

• We will be clear and open about our programme and positive about the rewards it provides to members
• We will be clear and positive about our purpose (data for direct marketing, research and market insights) and the benefits to both business and consumers
• We will be clear about data protection and privacy matters and yet encourage our members to remain contactable to responsible organisations
• We will deliver on our promise - information and engagement with leading brands
• We will only proceed with any particular dimension of our programme if we can identify a benefit to members
• We will build our relationship with members and contact them in a warm manner, we recognise that without members we have nothing
• We will ensure that marketing contact from clients and BrandLeaders is as relevant as possible to the individual recipient
• We will maintain the highest standards of taste and decency in communications to clients
• We will solicit, observe and thrive upon feedback from our members

Our Clients

• We will only deal with reputable organisations operating with high standards of taste and decency
• We will encourage the use of segmentation, modelling and manual selection techniques to maximise effectiveness of selections for marketing (and increase relevance to members)
• We will encourage clients to use the marketing channels preferred by our members as a dimension of their campaigns
• We will avoid conflicts of interests on the BrandLeaders site (for example promoting two competing companies at the same time with banners, or Rapid Response email etc..), but we will offer choices to members (e.g. in our links, in our product quality surveys etc.)
• We will build relationships with clients to realise shared objectives (such as acquisition of new consumer lists), leveraging their brands and our programme capability
• We will manage issues around list rental frequency to companies in the same industry to help avoid poor campaign results

Our Suppliers

• We will be careful to explain our objectives
• We will set out the expectations we have from suppliers and the minimum standards which we expect
• We will involve our suppliers in as much of our business as we can to help them to do a good job - and expect discretion from them in return
• We will value our relationship with the supplier in making decisions about each transaction
• We expect understanding of our operation from our key contacts at each supplier, and that this will be retained at their organisations through staff changes
• Suppliers will share in the risks that we take to ensure they are genuine partners in our business